Pheelm
A platform to discover films by Black directors around the world, explore the people behind them, and build a personal relationship with cinema.
Details
- Role
- End-to-end ownership — naming, logo, brand identity, product design, and development
- Status
- Live
- Disciplines
- Naming & identity, Product design, Development
- Links
- pheelm.com
Case study
One place. Many ways into cinema.
Pheelm brings films by Black directors into a dedicated discovery experience. Films, directors, and curated collections give visitors different ways to begin, whether they arrive with a title in mind or simply want to explore.
From a name to a whole experience.
My work spans the name, logo, visual identity, and the product itself. The handwritten Pheelm wordmark brings a personal note to an interface built around films and the people who make them. The identity carries through navigation, editorial content, and the viewing experience.
Follow your curiosity.
The film directory supports exploration by type, decade, country, language, and genre. Director pages connect biographies with filmographies, while curated collections offer another route through themes, movements, and regions. Film pages bring the synopsis, cast and crew, trailers, and viewing information together.
From finding a film to keeping a collection.
The member experience extends discovery into watchlists, films marked as seen, followed directors, and personal collections. Community-curated collections create space for people to share their own paths through cinema.